Come together and join your beauty community in person and live! Through our beauty community we create power in unity celebrating texture, tone, and culture. Join us to extend your education and challenge yourself to experience something new. Meet the influencers that share your passion at the largest beauty events in the U.S. Over 400+ classes included with your show pass. ASCP members receive special pricing.
Premiere San Antonio 8/30 – 8/31, 2026
Premiere Columbus 10/11 – 10/12, 2026
Premiere Anaheim 2/7 – 2/8, 2027
Premiere Orlando 6/5 – 6/7, 2027
For over 30 years, Premiere International Beauty Shows has been the premier event for beauty industry professionals. It’s where passion meets opportunity—a must-attend destination to connect with peers, spark inspiration, access exclusive industry deals, and experience hands-on demos of the latest tools and techniques. This event is designed to elevate your career and keep you at the forefront of the beauty industry.
Premiere Beauty Shows unites top brands, educators, and influencers with professionals and students across every beauty specialty—hair, nails, skincare, spa and wellness, barbering, makeup, and more.
Whether you’re a seasoned professional or just starting out, this is THE event you can’t afford to miss. It’s worth the travel and investment to connect with the community and experience the largest beauty event in the industry!
Premiere Orlando is NOT JUST A SHOW…
It is THE show of the year—an industry icon
This is where the energy is electric and the community is unmatched. From future pros to industry icons, Premiere is where you find your people, share your passion, and reconnect with why you started.
It is THE ultimate destination for professional education.
Premiere Beauty Shows offer the largest education lineup in the industry, packed into one powerful weekend. Whether you're just starting out or sharpening advanced techniques, this is where you grow your skillset, expand your expertise, and build the kind of confidence that transforms your craft.
It is your all-access pass to the industry’s largest brand lineup.
Step onto the largest show floor in professional beauty and feel the energy. From major brands, first-looks, nonstop demos to exclusive product launches, this is where you see it, shop it, and try it before anyone else.
Elevate your path. Step into your moment.
At Premiere Beauty Shows, you’re surrounded by the energy of possibility. You see NAHA winners taking the stage, changemakers honored at Beauty Changes Lives, and leaders shaping the future of beauty — all in the same space you’re standing in. It’s electric. It’s inspiring. And it’s the spark that makes you believe your name could be next. Here, you don’t just dream about your moment — you start building it.
Show Website
Show Pass Prices
The Show Preview
The Desktop Planner
The Premiere Mobile App
ASCP Members receive $10 off Professional Show Passes and $5 off Student Show Passes. Login to your ASCP Member account for the exclusive link to your Premiere discount.
To learn more about the events go to Premiere International Beauty Shows